Jacob & John Attends PROJECT/MAGIC: A Week of Fashion, Innovation, and Connection
Last week, Jacob & John had the privilege of attending PROJECT/MAGIC in Las Vegas, one of the industry’s leading fashion trade shows. This event brought together designers, buyers, media, and tastemakers from across the globe — all with one purpose: to celebrate creativity and shape the future of style.
A Platform for Emerging and Established Brands
PROJECT/MAGIC has long been known as a space where both established fashion houses and up-and-coming designers showcase their collections. For Jacob & John, being part of this energy was both inspiring and affirming. It reinforced our mission to bring contemporary luxury and timeless design to the global stage.
The Jacob & John Presence
At the event, we unveiled select pieces from our upcoming capsule collection, including our signature satin varsity jacket and checkerboard short-sleeve shirt, which attracted buyers and press eager to experience our take on modern tailoring fused with bold streetwear aesthetics. The feedback we received emphasized what we believe at our core: fashion should reflect confidence, individuality, and a lifestyle of refinement.
Key Highlights from the Week
Networking with Industry Leaders: From retail buyers to editors and stylists, PROJECT/MAGIC gave us the opportunity to build connections that will help expand our reach in both U.S. and international markets.
Spotlighting Diversity in Fashion: The show emphasized inclusion, innovation, and global perspectives — values that resonate deeply with Jacob & John’s vision as a brand.
Trend Forecasting: Walking the floors, attending panels, and engaging with fellow designers offered us a glimpse into the next wave of fashion trends. Sustainability, storytelling, and wearable luxury were key themes that align perfectly with our design philosophy.
Why PROJECT/MAGIC Matters
For a growing brand like Jacob & John, attending PROJECT/MAGIC is more than just exposure — it’s about being part of a community that drives fashion forward. It’s where business meets creativity, and where innovation thrives.
We left Las Vegas inspired, energized, and ready to continue shaping a brand that not only designs clothes but also tells a story — one of timeless luxury, global culture, and modern identity.